opening titles for the series "unprincipled"

Our task was to preserve the overall style of the openings from previous seasons while enhancing the characters' vibrancy and charisma. We therefore paid special attention to the characters and went through a long approval process with the client.

The animation was made using the cutout technique: digital puppets are built in software, split into body parts, and then animated. This approach greatly speeds up production compared to frame-by-frame "Disney-style" animation. Naturally, it also affects the look. But since the series' opening style is playful, cardboard-like and angular, perfectly reflecting the "artificiality" of the characters' world, our choice fit seamlessly into the overall picture.

A significant part of the work was dedicated to 3D. We created the opening of the sequence from scratch; the goal was to improve the depiction of Patriarch Ponds from previous seasons. We developed the buildings in greater detail and improved the overall composition and color rendering.

In addition, the final scene, in which the characters played by Nikolai Fomenko and Kristina Babushkina drive off into the distance, was made entirely in 3D. The buildings were also based on photographs of the real neighborhood and on the openings of other seasons. Both we and the client wanted to stay close to the look of the real buildings while making them unique, cartoonish, and true to the overall color style. The result is eclectic and vibrant: recognizable yet not quite ordinary Moscow streets.

We also spent a great deal of time on the locations: the backgrounds were carefully developed down to the window cornices, brickwork, signs, and plaques.

For the client, it was important to create engaging transitions between locations and to work on the camera. We began this at the animatic stage, with rough camera sketches, to discuss and approve the final image: the transition from the restaurant to the shop of Irina Pegova's character, from the phone to the location where the characters played by Pavel Tabakov and Aglaya Tarasova are running, and then into the exhibition hall featuring Alexandra Rebenok's character.

The series' signature cat was handled by a dedicated artist and animator. This part was animated frame by frame: it was important for us not only to weave the cat organically into the story of the opening, but also to match it with the final title card that appears in every season.

Client:

Mediaslovo

Team:

Director
Sasha PotapovaAsiyat IndraliAlina OsipovaKristina TelinaDaria ObtovtsevaTatiana Kudrina Victoria KaygorodovaDaria BatievaMaria SheinaZabava PankinaKristina TelinaDaria KhrustalevaDaria RyadchenkoZalimkhan KashezhevDiana Shirokova Diana Shirokova Alexander IvanovSasha Potapova

Line producer


Animatic Director


Character design




Background Artist


Animators








3D modeller


3D animator


Compositing Artists

The opening premiered with the fifth season on Kinopoisk on April 30, 2026. Watch "Unprincipled"

and order your animation from us.

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